For the third consecutive year, UFC Paris will set up its octagon at the Accor Arena this Saturday, in front of 12,000 French MMA fans. A sport with exponential growth that hides a real business.
The MMA tidal wave takes everything to France. This combat sport mixing Thai boxing, wrestling and Brazilian jiu-jitsu was only legalized in France in 2020, but it is already in the top 10 of the sports most followed by the French, while the FMMAF (Fédération Française des Arts Martiaux Mixtes) shows an increase of 338% in its licensees compared to the 2023 season. While the third UFC Paris will take place tomorrow, an evening of fights for French fans organized by the UFC in an Accor Arena sold out in a few minutes, a whole business is being structured in France around this booming discipline.
World MMA is today largely dominated by the UFC (the Ultimate Fighting Championship). Created in 1993, the American company posts a record figure of $1.3 billion in revenue in 2023, and is valued at more than $12 billion the same year. A juicy business model which is mainly based on revenue…
This article is reserved for subscribers. You have 87% left to discover.
Flash Sale
€1.99 per month for 6 months. No commitment.
Already subscribed? Log in
