” L‘Since Algeria does not meet all the conditions necessary to allow a third country to export to the European Union goods containing dairy products intended for human consumption in compliance with European requirements in terms of animal health and food safety, the importation of these goods is not authorized by the applicable regulatory framework. “, the Ministry of Agriculture told AFP, following the ban on the sale in France of the famous El Mordjene spread, which has enjoyed dazzling success, driven by social networks.
French retail giant Carrefour announced to AFP on Thursday that it wanted to “ market the famous El Mordjene Cebon spread within two to four weeks ” The day before, Auchan, Aldi, Casino and Lidl had indicated that they were not selling this spread, as had Casino. The other major retailers, including the leader E.Leclerc and the number 3 Intermarché, had not responded to the Agency.
An investigation has been opened. in order to determine the circumvention mechanisms which have allowed this product to be placed on the market until now “, added the French Ministry of Agriculture.
Three quarters of the market held by Nutella
“ Two shipments (of El Mordjen Cebon spread, editor’s note) are currently blocked at French border checkpoints “, according to the same Source, which corroborates information from the TSA media, which recently indicated that containers of spread were blocked in Marseille.
This spread is the subject of significant media coverage in France following recommendations by influential accounts on social networks. In France, the leader in the sector by far is Nutella, produced by Ferrero, which holds more than three-quarters of the market for chocolate spreads in supermarkets, according to data from the sector federation (FCD). Ferrero told AFP that it sold “nearly 90 million pots of Nutella in France” last year, or just under three (2.85) every second.
Related News :