After creating a buzz on social media, El Mordjene spread is banned in the European Union. Speaking to our colleagues at AFP, the Ministry of Agriculture announced that an investigation “is underway” into the presence of this product on the market.
“Algeria does not meet all the conditions necessary to allow a third country to export goods to the European Union containing dairy products intended for human consumption, in compliance with European requirements on animal health and food safety, the importation of This merchandise is not authorized by the applicable regulatory framework,” according to the ministry.
With a taste reminiscent of Kinder Bueno, The spread has been a resounding success. A phenomenon largely propelled by influencers. Whether on TikTok or Instagram, there are many tasting videos. For several days, the product of the industrialist Cebon was even out of stock.
Carrefour wanted to market El Mordjene
In addition to consumers, French retail giant Carrefour risks being harmed by this ban. On Thursday, September 12, the group indicated to AFP that it wanted to “market the famous spread El Mordjene within two to four weeks.” A few days before the European Union announced the ban.
An investigation has been opened “to determine bypass mechanisms which have enabled the marketing of this product so far,” added the Ministry of Agriculture.
From our colleagues at TSA, Mustapha Zebdi, president of the Algerian Association for Consumer Protection, denounces a desire to protect THE Nutella from the Ferrero Group : “The product was coming in and traveling and when it became a hazard to their beloved product, they did all the testing and came out with all the standards.”
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