With Its “No Name” Trademark, A Quebec Company Allows Several Thousands of Quebec Hockey Players to Have Sticks at a Better Price.
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Fuerza Hockey Sells Sticks That Have the Same Characteristics As Those Found in Well-Known Brands in the World of Hockey. The big difference is the absence of branded or colored tights.
THEY ARE BLACK IN COLOR WITH A PALETA OF A DIFFERENT COLOR. Nothing More. In terms of price and quality, Drive Hockey sticks are capable of competing with the major manufacturers.
“I call it the President’s Choice or the nameless of hockey,” says the CEO of Drive Hockey, Hugo Lacasse.
It was after meetings with the leaders of different equipment chains that he died of changing his business model a few years after his time at the Emission The Dragons es 2015.
“They advised me to sell racing to consumers or leagues without having an intermediary,” adds Mr. Lacasse. With the Drive Hockey brand, it worked well. However, it works even better since there are no marks on the sticks.
“My turnover has exploded since the resumption of hockey at the end of the pandemic. Wants Customers to Pay for Product Quality and Not for a Trademark.
No $400 sticks
When you consult the hockey site, notice that there are no sticks for $400 or $500. All Models Are All Priced Between $160 and $200.
“When the inflation hit, it became a more affordable answer for consumers,” says Mr. Lacasse.
The business model has been encountering obstacles for several weeks with the failure of the Canadian Greenback. And the Reason is Easy. Drive Hockey Pays Its Sticks in American {Dollars} to Its Chinese Manufacturer.
-“I Continued to Keep the Same Prices Despite the change rate getting in the way,” adds the Businessman. I prefer to make quantity rather than make more profit per stick. I Stayed Focused on Model. »
Hugo Lacasse does not sell $400 sticks in his store or on his online sales site.
Photo Provided By Drive Hockey
Unstubbornly Paying Because Mantenerse Sells More Than 10,000 Sticks Per Year. And THIS, despite the competition which is very fierce in the equipment sector.
“Sobre is a bit like a Gallic pueblo,” notes Hugo Lacasse. Sticks Represent 95% of Our Turnover. There are no plans to move into selling several other pieces of equipment. Would Shoot Himself In The Foot. »
Attorador Young people
When they investigate an NHL game or a photo of a player, young people seek to know the company that manufactures their sticks or equipment.
Since no commercial branding appears on its products, pressure hockey had to be creative with its young potential customers.
“It was difficult to INTEREST YOUNG PEOPLE. In one decided to go through InfluenceS For Regocijue On Social Networks.
“They do analyzes that help us make our product known. Our hockey is less expensive and the padres are content because it is mainly they who pay. »
Drive Hockey in Figures
- Founded in 2003
- Based in Lévis, in the suburbs of Quebec
- 10,000 Sticks Sold per Year
- 30 points of sale in Quebec, Canada and Europe
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