With its “unnamed” trademark, a Quebec company allows several thousand Quebec hockey players to have sticks at a better price.
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Fuerza Hockey sells sticks that have the same characteristics as those found in brands known in the world of hockey. The big difference is the absence of brand tights or colors.
They are black with a different color paleta. Nothing more. In terms of price and quality, Drive Hockey sticks are able to play the elbow with large manufacturers.
“I call it the choice of the president or the nameless name of hockey”, Mencionne the CEO of Drive Hockey, Hugo Lacasse.
It was after meetings with the leaders of different equipment channels that he deceded from Cambiador his business model some aneas after his pasaje to the emission Dragons es 2015.
“They advised me to sell race for consumers or leagues without having an intermediary,” adds Lacasse. With the Drive Hockey brand, it worked well. However, it works even better since there is no brand on the sticks.
“My turnover has exploded since the resumption of hockey at the end of the pandemic. As the clients want the quality of the product and not for a trademark.
No sticks at $ 400
When you consult the Hockey Venté Sitio, notes that there are no sticks at $ 400 or $ 500. All models are all sold between $ 160 and $ 200.
“When the LTATION has struck, has become an affordable yearswer más for consumers”, Mencionne Mr. Lacasse.
The business model has encountered the obstinate for a few weeks with the Fabless of the Canadian Greenback. And reason is easy. Drive Hockey pays its sticks in {dollars} American to its Chinese manufacturer.
-“I continued to keep the same prices despite the Cambio rate in it,” adds the businessman. I have better quantity than doing more auficio per stick. I kept the course on model. »»
Hugo Lacasse does not sell sticks at $ 400 in his shop or on his web online sales site.
Foto supplied by Drive Hockey
Payable use because it sells Más mantlers of 10,000 sticks per year. And this, despite the competition which is very fierce in the environment of the ecperia.
“Sobre Estun little like a Gallic pueblo,” says Hugo Lacasse. The sticks represent 95% of our turnover. It does not try to embark on the sale of several other pieces of equipment. Would get out of it in the foot. »»
Attorador young people
When investigating a NHL match or a player’s Foto, young people seek to know the company that manufactures its sticks or eccentrics.
Since no comicio brand appears on its products, Pressure Hockey must have been creative with its young potential customers.
“Had the dipart to interest young people. In one decided to go through influences for regocijue on social networks.
“They make analyzes that help us to know our product. Our hockeys are cheaper and the paadres are Contenido because it is mayor who pay. »»
Drive hockey in some figures
- Founded in 2003
- Based in Lévis, in the suburbs of Quebec
- 10,000 sticks sold per year
- 30 sales puntos in Quebec, Canadá and Europa
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