South Korean giant Samsung is set to hold its Galaxy Unpacked event tomorrow in San Jose, California. If the launch of the new Galaxy S25 series is already confirmed, a major surprise could await technology enthusiasts: the presentation of the highly anticipated “Project Moohan” XR headset.
According to information reported by Business Korea, Samsung could take advantage of this major event to offer a first concrete glimpse of its mixed reality device. Visitors could even have the opportunity to test a prototype, thus marking an important step in Samsung’s entry into the XR market, currently dominated by Apple and Meta.
This project, the result of a tripartite collaboration between Samsung, Google and Qualcomm, represents an ambitious initiative to redefine the mixed reality experience. Google is developing a dedicated operating system, Android XR, while Qualcomm would provide its expertise with the Snapdragon XR2 Gen 2 chip. The first information revealed suggests innovative featuresincluding the integration of the “Find My Device” service and two distinct application viewing modes.
Samsung wants to hit hard with its mixed reality headset
The integration of Gemini, Google’s generative artificial intelligence service, will be a major asset that could differentiate this headset from its competitors. This feature promises to significantly enrich the user experience, although the precise details remain to be discovered.
-Samsung would not limit its ambitions to a simple XR headset. Sources close to the matter also mention the development of smart glasses using XR technology. This diversification is quite expected, since more than a hundred manufacturers plan to launch their own smart glasses in 2025.
The commercialization of Project Moohan is planned for this yearin a context where the market for XR devices is experiencing rapid expansion. Analysts predict significant growth in the sector, with estimates suggesting that smart glasses shipments could reach 20 million units by 2030.
Tomorrow’s event could therefore mark a decisive turning point in Samsung’s strategy in the mixed reality market, as the company seeks to position itself against its direct competitors, notably the Apple Vision Pro.
