Little by little, tongues are loosening around the calamitous launch of AMD’s RX 9070 series. Indeed, if the launch of these cards is in standbythis would not come from the reds, but from the distributors directly! The latter, having already acquired batches of cards, find the company’s pricing policy too aggressive. Ouch!
RX 9070 series: performance or prices too low?
Once again, the source of all this information is Pockerclock, admin of the PC Games Hardware forum. The latter then tells us that resellers authorized by AMD are not very happy with the latter’s pricing policy. Indeed, the company wants to sell its cards at prices that are too aggressive, however… They have already purchased lots to resell. However, if we believe what is said, by following the policy that the Reds wish to put in place, we understand that resellers would lose money.
Of course, negotiations are underway to allow stores to receive financial compensation in the form of cashback For example. However, during previous similar campaigns, AMD would have taken a considerably long time to compensate its resellers, causing discontent among the latter. In short, the situation seems blocked.
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Finally, we come to seriously ask ourselves the question of knowing what these RADEON RX 9000s have in their stomachs. We can imagine that the announcement of NVIDIA’s RTX 5000 destabilized its competitor and we are particularly thinking of the RTX 5070 positioned at $549. However, it seems that the AIBs (custom card manufacturers) were also targeting this price for their versions. Therefore, we can ask the question, if the reds need to lower prices, does the GPU ultimately hold up? Certainly, we have leak showing the card at the level of the RTX 4080 Super in rasterization and at the level of an RTX 4070 Ti Super in ray tracingbut these are only leaks. Furthermore, we can see AMD’s desire to offer low prices to regain and consolidate market share.
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