DirecTV takes control of INVIDI Technologies

The giant DirecTV acquired the majority stake inEnvy Technologiesa leader in providing solutions for addressable television advertising.

These solutions increase the value of ad inventory for programmers and marketers by allowing marketers to target specific audiences on TV without wasting ad impressions.

INVIDI offers three main solutions to advertisers:

• A consolidated campaign management and order distribution platform via Envious Connexion.
• A supply-side solution enabling distributors and programmers to deliver addressable advertising across linear broadcast, streaming and AVOD via INVIDI Edge.
• The ability to manage, deliver and optimize advertising delivery across direct and programmatic sales channels for streaming services in a single interface via INVIDI Pulse.