JAKARTA – Chinese social media app, RedNote, has been in the spotlight after more than half a million TikTok users recently joined the platform. This decision is a form of protest against a possible ban on TikTok in the United States.
in China under the name “Xiaohongshu”, the platform is a popular lifestyle app where users document their lives and give their recommendations.
RedNote is often seen as a local adaptation of Instagram in China. Its Chinese name, Xiaohongshu, meaning “The Little Red Book,” refers to a collection of quotes from Chinese communist leader Mao Zedong.
is now the leading search engine in China for recommendations. Popular topics include beauty, fashion, travel and cooking. Its users in China are mostly young women.
RedNote is different from TikTok or Instagram. The application has many downloads at once, whether videos, photos or long texts. Users can chat, share downloads, call, buy products. RedNote also focuses on developing sales features through live streams.
al, for example, by a Chinese video, on a Chinese news base, according to Chinese media, by 2023, the application will have more than 300 million monthly active users by 2023.
renault RedNote
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-RedNote is considered a potential candidate for IPO. Its shareholders include Chinese tech giants such as Alibaba and Tencent, Singaporean state investors Temasek, as well as venture capital firms GSR Ventures, DST Global and GGV Capital.
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anese is widely used by the Chinese. Although users can override the app language, most of the content so far is in Mandarin.
eroid on the surge in TikTok users seems surprising to RedNote. Two sources with knowledge of the matter said the company was trying to find ways to moderate English-language content and develop an Anglo-Mandarin translation tool.
RedNote only has one version of the app for domestic and international markets. This contrasts with Tencent which runs domestic and international versions of the WeChat app, as well as ByteDance which has a domestic version of TikTok called Douyin to comply with Chinese moderation rules.
year, among sources, it seems that this sudden attention is seen as a great opportunity to increase global popularity like TikTok. However, so far RedNote has not given any official comments.
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