If you thought spending hours on social media was mind-numbing, think again! Some are currently learning Mandarin to maintain their habits… And for good reason, since the announcement of the imminent ban on TikTok in the United States, millions of users are desperately looking for an alternative. TikTok, which claims 170 million users in the country, could disappear from download platforms as early as January 19, 2025. Faced with this prospect, a real exodus has been organized towards RedNote, a Chinese application which combines the functionalities of Instagram and Pinterest. As of January 13, RedNote was the most downloaded app on the US App Store, attracting more than 700,000 new users in just a few days.
The migration of users from TikTok to RedNote gave rise to the term “TikTok refugees”. Charming… On the application, thousands of Americans have launched calls to migrate to RedNote, sharing their first impressions, humorous videos or even tutorials to understand how to navigate this new platform, mainly in Mandarin. Hence the fact that many users are undertaking unprecedented learning of the Chinese language. Many openly mock the concerns of American elected officials about data security. For example, Jen Hamilton, nurse and influencer followed by nearly 4 million (…)
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