Prime Video’s Wild Card playoff game between the Pittsburgh Steelers and Baltimore Ravens broke viewership records for the platform, averaging 22.07 million viewers, a figure that was its best performance to date.
This figure, published by Nielsen based on specific metrics, represents the highest average audience for the NFL on Prime, surpassing the previous record of 17.3 million viewers recorded during the Dec. 5 game between the Green Packers Bay and the Detroit Lions, with an increase of nearly five million viewers, or 28%. Additionally, this represents a 67% increase over Thursday Night Football’s 2024 season average of 13.2 million, and a 7% increase over the previous year’s Wild Card game between the Chargers and the Jaguars, which attracted 20.61 million viewers.
However, viewership was down 3% from last year’s Saturday night Wild Card game between the Dolphins and Chiefs, which averaged 22.86 million viewers.
Additionally, the Steelers-Ravens game saw concurrent viewership hit an all-time high on the service, with a peak of 24.7 million viewers during the second quarter period between 9:00 p.m. and 9:15 p.m. PT. East).
The game also averaged 3.98 million viewers ages 18-34, a new record for the NFL on Prime, a 14% increase from the 3.48 million for the Sept. 14 Vikings-Eagles game. 2023. In addition, it counted 9.54 million viewers aged 18 to 49, which constitutes a new record and an increase of 24% compared to 7.69 million observed during the Cowboys-Giants game on September 26.
Separately, Prime Video’s Wild Card pre-show attracted an average audience of 2.03 million viewers Saturday night, despite competing with a previous Wild Card match, marking a 33% increase over the broadcast average. 2024 season of the TNF pre-show “TNF Tonight,” which was 1.53 million.
The Wild Card post-show “Nightcap” averaged 3.54 million viewers Saturday night, representing a 74% increase from the 2024 season average of 2.04 million.
Good to know
- Prime Video continues to strengthen its presence in sports by offering captivating live events.
- NFL games on Prime are increasingly attracting younger audiences, driving engagement on streaming platforms.
- Pre-show and post-show performances suggest growing interest in online sports analysis and commentary.
- Source image(s) : www.thewrap.com
- Source : https://www.thewrap.com/prime-video-pittsburgh-steelers-baltimore-ravens-wild-card-game-viewership/
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