The Ministry of Ecological Transition has finally published the results of the Oui Pub experiment (a subject that I have been particularly following since the beginning / review here). And it is completely faithful to what I revealed exclusively on August 7 (there). In the 14 experimental zones concerned, very few French people affixed the “Oui Pub” sticker signifying their interest in receiving advertising materials: on average 7%, with variations depending on the zones, but without any exceeding 20%. membership.
Above all, the now public report shows the very approximate count of leaflet distributors, Médiapost and Milee. The same people who explained in November 2022 in the columns of LSA (in response to the first studies by Team Dauvers on the subject) that “counting mailboxes is a profession“…Obviously a profession that they did not master. Two examples… In Troyes, Milee counted 27% of BAL with a Oui Pub sticker, when Ipsos (obviously more neutral) counted half as many (13%). Same in Libourne: 32% according to Mediapost, 17% according to Ipsos. Brief. The masks have fallen.
