The 2025 season for Peruvian mango and avocado exports was marked by low prices, logistical challenges and saturated markets, but also by innovative strategies that allowed exporters to remain competitive. By focusing on niche markets and optimizing processes, companies have managed to overcome the difficulties of an atypical season.
Mango: low prices and adaptation strategies
The aerial mango, an exclusive quality product, suffered a price drop of 55% in 6 kg boxes compared to January 2024. “The price is not favorable, but we adapt to the market because, if we If we don’t do it, we won’t be able to continue,” comments Giannina Denegri Baiocchi, general director of Marand Company.
Additionally, logistical issues, such as a shortage of crates, complicated the season. However, long-term planning helped avoid major setbacks: “We anticipated the situation and had the materials in stock. The market forces you to adapt, and that’s what we did. »
Despite these difficulties, the company continues to export, mainly to Spain. “Ultimately, we exporters have to adapt to the market and producers have to adapt to the price to be able to continue exporting,” he emphasizes.
Avocado: a slow but promising start
The avocado season began with some delays due to abnormal swells and rains which affected the harvest and the departure of ships from Peruvian ports. “We couldn’t load because of all the abnormal swells and we didn’t harvest much because of the rain,” says Denegri. It also mentions that “the ships have not landed in Peru” and that “the journeys from the port of Chancay will begin between April and May. »
The first containers of avocados are being sent to China, but Mr. Denegri points out that “the prices are much lower than last year, about 20% less, because the Chinese are focusing on cherries, which are a gift of first quality. » However, the forecasts are positive: “We expect growth of 5 to 10% in regions such as the Peruvian highlands. In general, growth forecasts are 20%. »
Europe, for its part, faces an oversupply of fruits from multiple origins, which complicates competition. “It won’t be like last year, but we expect the European market to strengthen in the coming months,” he comments.
The Marand company maintains a strategy focused on exclusive markets, opting to export mangoes by air rather than by sea. “We have always exported mangoes by air. It’s a question of commercial strategy, we believe that we need to have more niche markets, with quality fruit,” underlines Mr. Denegri.
The company is also attentive to the possibilities offered by the port of Chancay. Although only one ship was sent during the inauguration and “routes will begin between April and May”, this port promises to reduce transit times to Asia, which will improve the quality of the fruit.
Participation in international fairs remains a key element for Mr. Marand. “I believe more and more in fairs. Not only do you retain your customers, but you also meet new customers and generate new contacts and new markets,” he concludes.
For more information:
Giannina Denegri Baiocchu (Director General)
Marand Company
Of. Benavides 2150 Of. 802
Miraflores – Peru
Such. : (+511) 288 7232
Such. : (+511) 982 331 228
[email protected]
www.marand.com.pe
