If you have had the opportunity to eat at McDonald’s in Asia, and more particularly in Japan, you know that there is a different atmosphere than Ronald’s hut in Stalingrad on a Saturday evening. If, on the set, the myth that their products are better there is debatable and subjective, the golden arch of Japan gives us one or two stadium tours in terms of goodies and other Happy Meal toys. At the start of the year, McDonald’s Japan is even teaming up with the very cool ready-to-wear and everyday objects brand BEAMS for a fukubukuroour equivalent of a surprise bag.
The pouch, sold for 3,480 yen (around 21 euros), contains coupons to be exchanged in restaurants for hamburgers and other fries, but above all the possibility of winning objects imagined by the design branch of BEAMS, such as a compactable lamp in the shape of a Big Mac and three small fry clips in the shape of the hands of characters from the McDonald’s universe. Given the nostalgic craze for Ronald’s friends like Hamburglar or Grimace, we risk finding these funny pliers with a few extra zeros on resale apps in the coming weeks.
Canada
