“Only positive! » On January 31, 2024, the French discovered Marylène Duval Gaucherot and her company Bati Garanti on M6 in the show Who wants to be my partner? Thanks to this unexpected spotlight, the Niortaise intended to seduce with her young innovative start-up and win over an investor. Mission accomplished for seduction, without the investor.
Not a shadow of regret, however, for the business leader who has seen the positive impacts multiply over the past year. “This brought credibility and notoriety. » Because the investors on the set really appreciated its concept which proposes to act as intermediaries between individuals and building professionals by offering a guarantee to both parties for the work and payments.
“More than 500,000 connections”
“There was a boom in traffic on the platform with more than 500,000 connections in three to four days after the broadcast. » Bet won for visibility. “The show allowed me to gain at least two years of visibility! »
With the added bonus of a lot of sympathy for Bati Garanti. Support for the concept which seeks to avoid scams was immediate. Not just for the celebrity investors on set. But also for the general public and industry players. “I received thousands of messages by email, on Insta, Facebook… A real boost of love. People found the idea brilliant, the values, the protection, while being financially accessible. »
“If I had to do it again, I would do it without hesitation”
It is on this last point that investors balked, skeptical about the economic model. Not very convinced of the “business” because Bati Garanti only charged €120 per site for its services. Marylène Duval Gaucherot was aware that the price was inexpensive but it was voluntary. “It is important to me that it is financially accessible to everyone, in accordance with my values. I did not create Bati Guaranteed to enter the Cac 40! »
-However, the comments and suggestions during the broadcast “allowed me to think and grow”. On the price side, “I’m not saying that it won’t change but it will remain €120 for work up to €150,000”. Above all, she reduced her expenses. In particular by training to ensure the development of the platform and the app itself rather than resorting to external service providers.
“Bati Garanti has reached financial equilibrium”
Result : “For six months, Bati Garanti has reached financial equilibrium. In two and a half years, for a start-up, that’s very good. It’s even miraculous. She has excellent prospects. » Especially since the show had concrete repercussions leading to “three to four months of constant meetings” as soon as it is broadcast. A flow of new contracts which continues with “between 50 and 100 projects per month” who call on Bati Garanti. Without disappointment: “There are less than 5% of cases that result in mediation” between the client and the building professional. “These are more misunderstandings” between the two parties, lifted by mediation. “The company acts as a natural filter. Crooked professionals don’t go through us. »
Some contacts look promising: “Work providers are interested. Two major partnerships with banks are being set up and I have been approached quite a bit by the Niort mutual societies, it is under discussion. »
Very positive results for these fifteen minutes of time on TV. “If I had to do it again, I would do it without hesitation. »
