price increases on January 1, 2025, significant on gold models

price increases on January 1, 2025, significant on gold models
price increases on January 1, 2025, significant on gold models

Bad news for those on waiting lists at Rolex. Indeed, in addition to having to wait a few weeks, or even a few months more, they will also pay more for the watch of their dreams!
In fact, the Geneva house has updated, inevitably upwards, its prices on 1is January. To be sure of the new list price, go to the brand's website and check that this is the price charged by the resellers in the country in which you are waiting for your timepiece.
The entire catalog of the crown brand is concerned: more or less strongly depending on the models and above all, the materials.
Thus, steel parts undergo a moderate increase: roughly, in the 1% which leads to an additional amount of around a hundred euros on models between 6,000 and 10,000 euros.
The same goes for the platinum models which are little impacted. The value of the metal on the market is slightly up but still relatively “low” compared to its previous records.
On this subject, you should know that platinum metal is less expensive than gold metal (roughly three times the current price) but that platinum watches are generally 50% more expensive than gold pieces.
The reason: platinum would be significantly more complicated to machine than gold. And above all, traditionally, platinum is the king of precious metals in terms of luxury.
Where things get tricky is for the bi-material models (the Rolesor at Rolex) and the references in yellow, pink or white gold.
Whether it is sports or more formal watches, the increases are quite strong within these timepieces: roughly, between 7 and 10% on two-tone Rolexes, 11% for watches on rubber straps and 18% on “full gold” references! For example, the Daytona in yellow gold “takes” 5,850 euros compared to last year…
As for the two titanium models, the Yacht-Master RLX and the Deepsea Challenge RLX, their prices have increased by around 5%.

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