A lot of money, yes, but how much?
No need to play the poor man’s Nostradamus to know that GTA 6 is going to make a lot, a lot, a lot of money, as soon as it comes out. However, the DFC Intelligence institute is getting a little more wet by having analyzed the market to predict how many dollars Rockstar’s game could collect upon its launch. The study was relayed by the financial magazine Financial Times, which indicates that it is the billion dollar mark which could be crossed from pre-orders according to the institute, which is planning a historic launch for a cultural product, in all fields (no joke).
Throughout its first year of marketing, GTA 6 could also generate 3.2 billion dollars according to this studythus doubling the score of GTA 5. When asked about these predictions, Strauss Zelnick, CEO of Take-Two, did not want to celebrate the victory too quickly and contented himself with the following comment:
« I never declare victory before it happens. That said, I think that Rockstar Games will once again give us something absolutely phenomenal… There is definitely a lot of anticipation. »
And while Rockstar continues to work hard on development, uncertainty reigns among other studios who planned to launch games at the end of 2025. With such figures, any other release will be overshadowed. Everyone waits, while Take-Two prepares for the jackpot.
