The Korean LG Electronics (LG) presents a new concept at CES 2025 in Las Vegas that extends its intelligent home offering, LG AI Home, to mobility. LG leverages its AI-based innovations to expand the notion of space experience.
Lifestyle for mobility
The solution is called “Lifestyle Solution for Mobility”. It is presented on the brand’s stand. An LG Mobility Experience (MX) technical platform brings together LG Smart Life solutions to connect mobility spaces and the AI Home, and offer new experiences.
The MX platform integrates LG home appliances and artificial intelligence technologies to transform vehicle interiors. This space becomes an extension of the house, a media lounge or a creative studio.
A personalized living space in a vehicle
For LG, the trend is to abandon classic notions of transportation in favor of a vehicle that becomes a personalized living space. This is to provide greater user comfort and convenience.
The concept is based on a double passenger compartment. There is a front section, for the driver, and a space in the back for a customizable experience.
This versatile space can be configured in different ways, for example dividing it into multi-function zones or converting it into hyper-personalized spaces such as a creative studio, a business lounge or separate relaxation or relaxation areas. leisure activities.
Equip the rear space with various equipment
The modular design allows the rear space to be equipped with a variety of devices, allowing users to choose combinations that meet their specific needs and preferences. LG plans to offer the MX platform as a subscription.
The MX platform works with ThinQ ON, LG’s AI Home solution. This allows users to personalize the vehicle interior and access useful services such as daily calendar management or information services. Other services from external providers such as ordering food and drinks, cleaning, hotel reservation, etc.) can be added to extend and enrich the user experience.
