Elon Musk's mysterious nickname change to “Kekius Maximus” on X is intriguing. Between far right, memecoin and Gladiator, theories abound on the meaning of this confusing pseudonym. What else does the billionaire have in store for us?
Billionaire Elon Musk, known for his escapades on social networks, has once again created a buzz by changing his username on the X platform (formerly Twitter) to “Kekius Maximus”. An intriguing pseudonym to say the least which seems to mix references to the far right, memecoins and even the film Gladiator. Deciphering this new Muskian mystery.
From Twitter to X: Musk, King of Networks
Since his purchase of Twitter in 2022 for $44 billion, since renamed X, Elon Musk has continued to make a name for himself on the social network. Changes in functionality, massive layoffs, controversies… The billionaire has established himself as the new king of social networks, for better and for worse. And this new change of pseudonym is just another example of his mastery of the art of buzz.
Kekius Maximus: the hidden meaning?
But what does this mysterious “Kekius Maximus” mean? Several theories are already circulating on the web. Some see it as a reference to Maximus Decimus Meridius, the Roman general played by Russell Crowe in the epic Gladiator (2000). A way for Musk to present himself as a new network fighter?
Others focus on “Kek”, a term used by the gaming and geek community to mean laughter (like “lol”), but also and above all taken up by the fascist sphere and the alt-right these days. recent years as a rallying marker. “Kek” has notably been associated with Pepe The Frog, a comic book character who became a meme taken up by the American far right during the 2016 presidential campaign.
Elon Musk, between memes and politics
Precisely, the billionaire also changed his profile photo to display the famous “Pepe The Frog”, although classified as a symbol of hatred by the Anti-Defamation League. A challenging choice for the one who now advises Donald Trump and makes increasingly strong appeals to the American alt-right.
Musk even announced, just before changing his nickname, that “Kekius Maximus will soon reach level 80 in hardcore PoE”. Under its obscure allusions to the game Path of Exile, some saw it as a new PR stunt to promote cryptocurrencies and memecoins, the value of which exploded following this simple tweet. The price of Kekius Maximus, a parody cryptocurrency, soared by 1400% in a few hours!
“Kekius Maximus will soon reach level 80 in hardcore PoE”
– Elon Musk, sur Twitter (X)
From politics to cryptos to memes, Elon Musk seems to be playing on all fronts to get people talking about him. A stroke of marketing genius or a worrying drift? The future will tell us. But one thing is certain, the new “Kekius Maximus” has not finished making digital ink flow…
Elon Musk's next surprises
What other surprises does the whimsical billionaire still have in store for us? According to close sources, Elon Musk would have planned other major changes in the coming weeks, both at Tesla, SpaceX and at X:
- Launch of an “official” Tesla memecoin
- Creation of a social network based on blockchain
- Partnership between SpaceX and Discord for a “meme-satellite”
Projects as ambitious as they are disconcerting which will, once again, not fail to create a buzz. Elon Musk seems determined to remain the undisputed king of memes and buzz, even if it means flirting with limits. But how far will he go? To be continued…
