Incentivize assets
Like other Var towns, the city of palm trees is at the center of several housing construction sites. In 2023, the number of collective housing units issued by the town planning services examining building permits rose to 197 with a 40% share of social housing to meet demand. What is the profile of owners who are interested in the 60% of vacant housing?
80% seniors and 20% workers at Ingeprim
As it prepares to deliver three real estate programs in the city center* in the summer of 2025, the developer Ingeprim, located in Carré Vilette, is targeting roughly the same type of clientele.
On the forty housing units in the Eva Rosa real estate complex that he delivered in 2023 in the city center, boulevard Pasteur, “we have 80% seniors, aged between 60 and 85. The remaining 20% are working people, aged between 40 and 60. A trend which is confirmed in our other programs”explains Frank Menard, general manager of Ingeprim, with his partner brother.
Over the years, this real estate professional has observed “a bit of an increase in age among future buyers, between 70 and 85 years old.”
“On Eva Rosa, we had 60% main residences, 30% investors and 10% second homes. In comparison, on the other programs we have under construction, we have approximately 70% main residences, 20% investors and 10% second homes by active people who intend to live there once they retire“, analyse Franck Menard.
If the Paca region remains a popular destination for a peaceful retirement in the sun, the Varois are also potential buyers
For Ingeprim, 70% of buyers of all profiles come from the metropolitan area such as Toulon, but also La Crau, La Londe or even the municipalities of the Gapeau valley. The 30% coming from outside are mainly from Paris, Lyon and Aix – Marseille.
Among investors who have chosen to make an investment, the Varois also show their cards. But the end in December of the Pinel law, which allows part of one’s property to be tax exempt, will not be without impact. “There will always be some who will buy to rent furnished or seasonal rentals. But the large proportion of investors who bought to save tax will, I think, disappear a little”comments Frank Menard.
From villa to apartment in the city center
“The clients we see are often retired couples. Either they have a primary residence in the Var or a second home. They are selling to buy an apartment in the city center. They are looking for a beautiful apartment, new standards , of standing, and with proximity to shops. They want to have space, but not the constraints of maintaining a house.concludes Frank Menard by relaying their testimonies (read elsewhere).
*Nine housing units above offices and the Halles Carré Victoria, avenue des îles d’Or, 7 housing units in Terrasse Gambetta on six floors with almost one apartment per level, 9 housing units with offices and shops on the ground floor in Coste Bella, path to the Fairy Cave
