This Sunday at 9:10 p.m. on M6, the show Capital reveals the underside of the end-of-year celebrations. Prestigious meals, irresistible chocolates and magical decorations: everything is highlighted to allow you to experience a dream Christmas without exceeding your budget. Between major brands, manufacturers and discounters, competition rages to attract consumers.
Leclerc, Auchan, Picard: luxury Christmas menus at reduced prices!
Serving a meal worthy of the greatest chefs without breaking the bank is the challenge taken up by the retail giants. For less than €20 per person, you can put together an impressive menu: scallop casserole, capon with foie gras and iced log. But how do these brands manage to offer such refined products at this price?
Thanks to partnerships with local producers, targeted promotions and economies of scale, Leclerc, Auchan and Picard compete in ingenuity. Behind this strategy lies meticulous logistics and a fierce price war.
These “ready to serve” menus appeal to customers looking for practicality and economy. Between attractive packaging, enticing advertising and high-end recipes, major brands are establishing themselves as alternatives to caterers. But do these offers really keep their promises in terms of quality? Capital carried out the investigation, revealing behind the scenes of this race for festive menus.
Christmas chocolates: how to treat yourself without blowing your budget?
Impossible to imagine a Christmas without chocolates. However, with the surge in cocoa (+300% in one year), manufacturers must reinvent themselves to remain affordable. For Ferrero, Lindt and Jeff de Bruges, the holiday period represents up to 20% of their annual turnover. So, what strategies do they adopt to reconcile quality and competitive prices?
The show reveals their tips: alternative sourcing, range adjustments and optimization of production costs. But be careful with weight reductions and revisited recipes, sometimes to the detriment of taste or texture.
Brands also rely on their storytelling and packaging to capture consumers' attention. Between tradition and innovation, Capital explores market trends, from the pyramids of Ferrero Rocher to the artisanal creations of local chocolatiers. How to choose without breaking the bank while retaining the magic of Christmas? Answers in this survey.
Foir'Fouille and Centrakor: the battle of Christmas decorations
When it comes to decor, the French dream of bright, warm homes, but with an average budget of €30, every euro counts. Brands like Foir'Fouille and Centrakor have understood this and are adapting their offers to attract customers on the lookout for good deals.
Foir'Fouille is riding the success of “joking elves”, a trend imported from Anglo-Saxon countries, and is banking on unbeatable prices to attract families. Centrakor, for its part, offers a different experience by focusing on Do It Yourself. Making your own garlands or decorations becomes an economical and creative solution, popular in particular with younger generations.
Beyond prices, Capital is interested in the marketing methods and logistics of these brands, which generate a large part of their annual turnover in November and December. What are their real margins? And how do they influence consumer choices? A captivating look behind the scenes of this booming market.
