Joseph Kamel and Pierre Garnier on Friday August 29, 2025. Santa and another artist, whose name will be revealed in the days to come, once his commitment is definitively validated, the next day. It is a real makeover that characterizes this next edition of the end of summer event in the capital of Lot-et-Garonne.
Several objectives led the municipality to this desire for rupture. Firstly, that of satisfying and attracting a younger audience with artists whose titles feed the playlists of FM radio stations. Santa and his remarkable performance during the closing ceremony of the Paralympic Games, falls into this category. His first single “Salted Popcorn” was a diamond disc in 2022 and his album “Recommence-moi” is the third best-selling nationally. Joseph Kamel, incarnation of the new French scene, left his mark on the public with his opening acts for Julien Doré. As for Pierre Garnier, he is neither more nor less than the winner of the last Star Academy.
“Half the price”
“Until now, we had a rather centrist position from a generational point of view,” laughs Mayor Jean Dionis. If he did not contribute his own musical tastes to the choice of the poster, he clarified the philosophy. The target audience for this In is in the 15-30 year old bracket. “We thought of the event globally by saying once and for all that we are not doing a festival, but rather that we are celebrating a city. A party with several elements. For adults and elders with the free Off and the bodegas in the streets. And with a highlight that we wanted for the youth of Agen on the Town Hall Square. »
“We give access to the best of the current French scene, with tickets starting from 35 euros. »
This bias naturally influenced a particularly lenient pricing policy. “We constructed the budget so that tickets could be sold at half the price of elsewhere for these nationally known artists. The City, basically, takes 50% of its responsibility. This concern for accessibility to as many people as possible is at the origin of a range of adapted prices. We provide access to the best of the current French scene at the lowest price, with tickets starting from 35 euros. »
Target 8,000 spectators
A fierce opponent of free access, the mayor and his team are counting on a target deficit of 500,000 euros on a budget of 800,000. “The investment is important for the taxpayer and telling him that he pays for everything while the one who goes to the show not paying anything would in my opinion be a mistake. The deficit is consubstantial with this type of event. But we are still aiming for two evenings with 4,000 spectators. And announcing such a program a few days before Christmas will perhaps give gift ideas to some. »
The elected official also recalled that for this edition which marks the return of the Bureau Interprofessionnel du Pruneau to the circle of partners, the other ambition was to offer two great commercial days to the city's cafe owners and restaurateurs. The program of Off events and concerts will continue to be developed in this sense with Umih47.
Online ticketing www.fetesdagen.fr and sales at the tourist office.
