► In brief
- Android smartphones capture the largest share of the global market
- China maintains its leading position in the sale of Android smartphones.
- Android is adopted by several varied brands, including Samsung, Xiaomi, and Oppo.
The rivalry between Android and iOS in the smartphone market
The battle between Android and iOS continues to captivate the tech industry. In 2024, Android recorded global growth of 7.1%, nine times faster thaniOS (0.8%). Part of this dynamic is attributed to the rise of affordable smartphones in emerging markets, while iOS struggles to gain traction in the face of growing competition in China.
But how to determine the biggest Android market? Criteria such as sales volume, penetration rate, and dominance of local brands are essential to understanding why certain countries, such as China and India, vastly outperform others.
Top 3 countries selling the most Android smartphones in 2024
1. Chine
China remains the largest Android market in 2024, with more than 400 million Android smartphones sold. Local brands like Vivo, Oppo, Honor, Xiaomi and Huawei dominate the market, offering models ranging from entry-level to flagships integrating generative AI. Among the most popular devices are the Vivo X100 and the Honor Magic V3.
2. Inde
India follows with approximately 200 million units soldthanks to a young and connected population. Xiaomi, Vivo and Oppo dominate this market, with strong demand for competitively priced devices like the Redmi Note 13 Pro. India is a growing market, where adoption of entry- and mid-range Android smartphones continues to increase rapidly.
3. United States
With approximately 100 million Android smartphones sold the United States completes this ranking. Although Samsung and Google occupy an important place, competition remains fierce against Apple, which largely dominates the American market. Flagship models like the Galaxy S24 and the Pixel 8 Pro are nevertheless attractive thanks to their AI functionalities and their optimal integration with the Google ecosystem.
Why does China dominate?
China maintains its position of leader mondialof Android smartphone sales thanks to several key factors. With a massive population and varied demand, the country offers a huge market for devices ranging from entry-level to premium models. In addition to this high demand, local production also helps reduce costs, making these devices more accessible. India, however, with its young population and growing market, could soon rival China. This dynamism shows that the Android market will continue to grow, driven by innovations that will redefine the user experience in the years to come.
