Far from its set objective, DAZN continues promotions to attract more subscribers. The streaming platform is offering this week the possibility of subscribing for just 15 euros per month via Prime Video, all without commitment. A very attractive formula for Ligue 1 fans.
No need to insist, DAZN still refuses to communicate its figures. Last October, its general manager in France Brice Daumin was content to deny the 100,000 subscribers announced. The real number would be around 500,000 customers according to a recent estimate from the newspaper L'Equipe. This is better, but it remains clearly below the set objective. The main broadcaster of Ligue 1 hopes to reach 1.5 million subscribers.
DAZN is desperate
If this bar is not reached after two years, the streaming platform will be able to terminate the contract with the Professional Football League thanks to an exit clause. Of course, this is not the wish of DAZN which is doing its utmost to improve its image among fans. Its managers have understood this well, many Ligue 1 fans have turned to piracy because of the price. As a result, the British company continues to offer discounts. A new promotion started again on Wednesday and will end on Sunday evening.
This time it allows you to subscribe via Prime Video for a monthly amount of 14.99 euros for 8 months, i.e. until the end of the season, before the price rises to 39.99 euros. All without having to commit. It is therefore possible to cancel this subscription at any time without ever paying the full price. This time, the proposed discount seems really attractive. Especially since it arrives just before the highly anticipated derby between Olympique Lyonnais and AS Saint-Etienne on Sunday evening. Some will still wonder how far DAZN will lower its price to attract subscribers.
France
