the essential
To help combat local wandering, Ultra Premium Direct has provided assistance to Reunion Island. In two years, more than 200 dogs and cats have been saved.
Over the course of its 11 years of existence, Ultra Premium Direct has increasingly launched itself into projects in favor of animal protection. Since 2014, for the well-being of dogs and cats, she has helped with YouCare’s Care Friday project, or the Stop Abandonment campaign and obtained the 1% for animals label. In partnership with designers and celebrities, Ultra Premium Direct regularly donates to shelters. In 2022, the company has decided to aim even further for the animal cause, by deploying its actions on Reunion Island.
Operation punch in Reunion
Sophie Wincker, director of Ultra Premium Direct describes: “We wanted to respond to a local emergency. The main problem was the wandering of animals, particularly cats, on the island. This whole situation was caused by too much large number of felines and canines compared to the inhabitants. For this, we decided to carry out a “punch operation”. Thus, we helped to highlight local associations, we donated kibble to them, we repatriated animals to France, and we developed a local YouCare branch. This way, we were able to launch a local cat sterilization program to anticipate the growth in the number of animals in the years to come.”
The following year, in 2023, it is the turn of the city of Marseille to ask Ultra Premium Direct for help for a similar case. “This year, we returned to Reunion Island to take stock and meet our 45 volunteers who are there,” says Sophie Wincker happily. “In two years, we were able to adopt and save 202 dogs and cats from the island.”
In 10 years, Ultra Premium Direct has been able to provide 1 million meals and has donated more than €160,000 by helping more than 70 associations on the ground. Since June 6, to go even further, she decided to open her own foundation. “Things are changing. Animals are the wealth of the planet. We must protect them.”
What is Ultra Premium Direct?
Created in 2013 by Sophie and Matthieu Wincker, Ultra Premium Direct is a company established in Agen since 2016, specializing in dog and cat food. French croquettes are therefore made without cereals to respect their natural diet as much as possible. From 2015, they managed to create a special range for dogs with sensitive digestion.
With actions started in 2014, 2018 definitively marks the brand’s commitment to the animal cause thanks to their partnership with the Au coeur des refuges association. Since then, the company has continued to evolve, offering treats, cat food and toppers. She participated in the Paris Dog Show and launched operations such as Love & Care, a complete range especially for dogs, and Offer them a meal, which helped finance 130,000.
During its various actions, Ultra Premium Direct obtained the 1% for animals label. With a turnover of 55 million euros, the Agen-based company is today recognized by Le Parisien as being the number 1 brand for dog food.
