For the first time in its history, SNCF Network was invited among the manufacturers present at the Paris Motor Show to present the most impactful concept car of the 2024 edition.
On an ultra-realistic stand, SNCF Réseau — supported by the Road Safety delegation — displays the carcass of a vehicle that was truly damaged at a level crossing. The decor immerses visitors in the reality of the consequences of risky behavior at level crossings which, guided by trestles, can trace the origins and consequences of the accident.
“We imagined a spectacular staging to create an “accident” in the journey of visitors to the Show, explain Stéphane See, general director of the moonlike agency. Our bias is quite unexpected; by playing with the mechanisms of morbid curiosity, we ensure that we attract the attention of visitors and thus activate an emotional charge necessary for memorizing the prevention message.”
A large PR system relaying the event was orchestrated by Little Stories – the corporate communications agency of Australia group.GAD.
In summary
Advertiser: SNCF Réseau
Florence Dartiguepeyrou, Vanessa Crequer, Julie Pla
Agence conseil : moonlike
Creative directors: Ghislain de Villoutrey, Jason Sellito Artistic director: Neta Sarr
Editor-editor: Mathieu Lyoen
Account Director: Kevin Riback
Chef de project : Tiago-Minh Duong Morlot
Agence RP : Little Stories
Associate creative director, founder: Arnaud Freitas Creative director: Kevin Ngomsik
Consulting director: Nicolas Brunero
Client Director: Camille Doux
RP Consultants: Aude Le Vilain, Lara Dubois
