With the exponential growth of data, fueled by digital technologies and generative AI, centralization of information has become vital.
Knowledge management has always been of crucial importance in structuring the economy and society, thus promoting their development. On the other hand, the dispersion of information and the persistence of silos have notable repercussions on the financial health and resilience of companies. With the exponential growth of data, fueled by digital technologies and, more recently, the strong acceleration of generative artificial intelligence, the centralization of information is becoming vital.
It therefore becomes essential to create a “single Source of truth” to ensure the availability of information at the right time, in the right place and accessible by the right people. This is particularly important to be able to anticipate and react to regular economic, technological and environmental changes in the market. How to achieve this objective?
Fertile ground
Knowledge management (KM), defined by Eunika Mercier-Laurent as “a system of initiatives, methods, and tools aimed at creating an optimal flow of knowledge for the success of the company and its customers”, is a strategic asset in a company that values performance and productivity. In such an environment, optimizing the company’s knowledge assets – its long-term memory – is crucial!
The numbers speak for themselves: a recent Gartner study found that 47% of “digital workers” struggle to find the information or data needed to do their job effectively while 32% of them have said he made bad decisions due to lack of knowledge, due to the “proliferation of applications”. Another study shows that for a third of the employees concerned, the inability to quickly access the information they need leads to increased fatigue. The increasing number of hours workers spend each day searching for information and “working about work” is therefore taking its toll.
Knowledge management improves a company’s ability to maintain control of its know-how and data by centralizing and structuring internal knowledge.
Alan’s testimony clearly illustrates these issues: believing in transparency and the distribution of responsibilities, Alan chose a tool that reflects his values. The company has centralized all its knowledge on an all-in-one collaborative platform. By using it as a knowledge base, all information is centralized and standardized in one place, easy to access and editable with one click. All their employees can thus rely on this “single Source of truth” (“SSOT” in English) to make the right decisions. This simplicity proved fundamental in a company operating without management or meetings, and almost entirely remotely.
Knowledge management is power
Beyond its primary function, which is the preservation of the company’s memory, this approach has numerous advantages, boosting productivity growth and employee performance. According to an IDC study, the main benefits of knowledge management systems are improved task execution, customer support and employee performance, which translates into operational gains for the company. the entire company.
Additionally, the streamlined approach to information management accelerates strategic decision-making processes and increases employee engagement, autonomy and cooperation. It contributes to the development of a corporate policy that is both functional and attractive, which simplifies talent management and, more broadly, strengthens the company’s brand image.
In conclusion, knowledge management is necessary to get the most out of the latest developments in AI. Cutting-edge AI-powered solutions for collecting and interacting with business knowledge are poised to transform the way we work – but without an effective knowledge management system in place, businesses cannot take full advantage use these tools. This is why it is necessary to implement an integrated strategy.
Knowledge management becomes a driver of competitiveness serving innovation and organizational resilience in a constantly evolving ecosystem. Faced with current challenges, it is time to (re)place knowledge management at the heart of business strategy!
