Roku And TVA Group launch VAT+ on the platform Roku. TVA+ and TVA Sports direct will offer Roku users a wide range of entertainment, news, public affairs and sports content.
“Like its audiences, Roku is multilingual,” says Mary Anne Taylor, responsible at Roku for content distribution in Canada. This addition of TVA+ to our platform is therefore excellent news for our French-Canadian customers, since they will now have access to major TV hits, including Quebec productions, as well as their favorite sports and the news.”
“Québecor Expertise Média, which constantly gives itself the mission of pushing the limits of the industry and acting as a pioneer by offering sponsorship of programs on all types of devices, is delighted to have worked concert with Roku in order to offer advertisers the first opportunity to extend their visibility on a pan-Canadian scale on this essential entertainment platform,” adds Patrick Jutraspresident of MELS and head of advertising revenue for Quebecor And TVA Group.
TVA+ brings together all the most popular original content in Quebec, which often exceeds one million views. In addition to accessing a catalog of nearly 100 films and series from here and elsewhere, there is a wide range of original productions such as Revolution, Indefensible, Alerts, Witches And If we loved each otheras well as Quebec adaptations, including The voice, Get me out of here And Masked singers.
TVA+ includes TVA Sports direct, available with subscription to one of the two packages offered. TVA Sports en direct is the exclusive French-language broadcaster of the National Hockey League (NHL). The channel also presents Major League Baseball (MLB) matches, WTA tennis, the National Bank Open, the Laver Cup, UFC galas and much more.
VAT+ can be added to the home screen directly through the Channel Store.
