the essential
American singer Taylor Swift is stopping off in Paris from Thursday May 9 for four event concerts. No more places are available. Taylor Swift, who started out in country music, has enjoyed success on every continent.
Taylor Swift is a phenomenon. The 34-year-old singer, on a world tour for a year, will stop in France for four concerts at Paris La Défense Arena, starting Thursday May 9. “The Eras tour” will return to France in Lyon at the Groupama Stadium on June 2 and 3. Since its debut, each album has been a success. If you’re a fan of Taylor Swift, this article won’t teach you anything. If you like her music – or even have never heard of her – let’s make introductions.
More than a billion dollars in revenue
Taylor Swift will delight 180,000 spectators in Paris for her four concerts. 41,500 tickets per evening were sold. The gauge rose to 45,000 people after the passage of the security commission. 12,000 new tickets went on sale earlier this week for fans on the waiting list. “The Eras tour” started in March 2023 and has already visited North America, South America, Australia and Asia and is arriving in Europe. It became the first tour in the world to exceed $1 billion in revenue. This figure is expected to double by the end of the tour in December in Canada.
110 million listeners per month on Spotify
Proof of Taylor Swift’s success: her songs attract 110 million listeners per month on the online listening platform Spotify. For comparison, a star like Beyoncé or a singer like Dua Lipa have around 70 million monthly listeners. “Time magazine” made Taylor Swift its personality of the year 2023.
11 albums at 34
Since her debut in 2006 at the age of 16, Taylor Swift has released eleven studio albums. The latest “The Tortured poets department” has been available for a few days. It sold 1.4 million copies worldwide on its release day, and on Spotify it racked up a billion streams in just five days. Taylor Swift is the first artist to become a billionaire with her songs. The tour is a concentrate of ten albums and fans will be able to have a blast: each concert lasts 3 hours 20 minutes with a setlist of forty songs and sixteen outfit changes.
A favorite theme: breakups
Concretely to other international stars, Taylor Swift writes and composes her songs. With a theme that she particularly likes and which is her greatest Source of inspiration: romantic breakups. She was able to draw on her many love stories with Harry Styles, John Mayer, Jake Gyllenhaal, Taylor Lautner, Calvin Harris and Joe Alwyn. Singing about a breakup to pop is one of the ingredients of his success. “My words are what I’m most proud of in everything I do,” she said on Jimmy Fallon’s show in the US.
Fans nicknamed Swifties
Taylor Swift’s fan community has a name. We call them Swifties. And they are many ! 284 million fans on Instagram. 33 million on TikTok. 34 billion views on YouTube. For her fans, she hides hidden messages or enigmas in the booklets of her CDs or her video clips. And fans dancing to the rhythm. During the star’s concerts in Seattle (United States), on July 22 and 23, 2023, seismic activity equivalent to an earthquake of magnitude 2.3 on the Richter scale was recorded. This was particularly the case for the songs “Shake it off” and “Blank Space”.
Beginnings in country
Taylor Swift started singing at 16. His first musical style was country. The childhood of Taylor Swift, daughter of a financial advisor and a housewife, took place on a farm in Pennsylvania. She grew up in a Catholic family, rode horses, loved poetry and musicals, and took singing lessons. Who imagined at the time that this wise young girl, her curly hair and her guitar would become the phenomenon we know today? It was from her 4th album “Red” that she moved away from country to adopt more pop, electro and up tempo melodies.
She re-recorded her first six albums
In 2020, the Big Machine Records label, which holds the rights to the original masters of Taylor Swift’s first six albums, was sold to another company by its main shareholder, celebrity manager Scooter Braun. Taylor Swift accuses him of harassment years ago. So to continue to collect royalties on her first six records, and regain control of her music as a songwriter, she re-recorded them entirely, specifying “Taylor’s Versions”.
13 is his lucky number
If 13 is a number synonymous with misfortune for many of us, this is not the case for Taylor Swift. 13 is his lucky number. “I was born on the 13th, I celebrated my 13th birthday on Friday the 13th, my first album went gold in 13 weeks… Every time the number 13 appears in my life, something positive happens ” she said in an interview.
From stage to cinema and TV
Television and cinema could not remain indifferent to the success of Taylor Swift. She appeared in an episode of “CSI” where she played the role of a victim and in “New Girl”. In “Hannah Montana,” she even played herself. Taylor Swift also lent her voice to a character in the cartoon “The Lorax”. At the cinema, she starred in the film “Valentine’s Day” by Garry Marshall.
An impact on the presidential election?
Like many artists, Taylor Swift has never spoken publicly about politics. After Donald Trump’s victory in 2016, she regretted not having supported Democrat Hillary Clinton, she revealed in the documentary “Miss Americana” on Netflix. In 2018, she called on her fans to vote Democratic in Tennessee. In 2020, she supported Joe Biden a few weeks before the election. For the presidential election of November 5, 2024, Taylor Swift did not speak. 18% of Americans would be likely to vote for a candidate supported by Taylor Swift, according to a poll published in Newsweek on January 28.
