Photo credit: Kinton Ramen
If lowering prices in times of inflation seems risky, some have done it. This is the case of the Kinton Ramen chain, whose first restaurant opened in Toronto in 2012, which recently announced “becoming more accessible and more affordable”. Since last April, the price of most bowls of ramen has dropped by $2, retailing at $14.99. The price of entries has decreased by $0.50.
Dinesh Ramdhony, general manager of the Brossard branch – the last to have opened in Quebec – says that this is “a step towards the customer” during this difficult crisis period. He is happy to “see the customers happy”: “When they come with their family, they can save about $15 to $20 on the entire bill.”
Nothing has been added or taken away from the ramen, made with the same ingredients as before. The cleanliness of the restaurants, the quality of the preparations and the service are also identical, assures the chain.
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An expansion strategy
According to Dinesh Ramdhony, Kinton Ramen is growing year by year and making more profits from all its franchises. “The company can therefore buy in larger quantities and obtain better prices. »
The chain is indeed well established in North America. It now has 38 branches from New York to Vancouver, via Ottawa, Hamilton, Montreal and Chicago. She doesn’t plan to stop there and plans to open 8 new restaurants by the end of the year.
The expansion of the company facilitates this drop in prices. “The restaurants are profitable, that’s for sure, otherwise the owners wouldn’t open more,” says the general manager of the Brossard branch. Creating new menus and printing them costs money. This price reduction is therefore a considered decision. »
Attract the customer
The company bases its price reduction on the increase in the number of customers. “Word spreads quickly through word of mouth, so we hope to see an increase in traffic in restaurants soon,” explains Dinesh Ramdhony. Its branch, located in a shopping center, reaches a lot of people: families, elderly people, couples, vegetarians, etc.
Kinton Ramen has not yet planned to increase the prices of its menu items in the future. According to Dinesh Ramdhony, “customers were happy before, even when prices were higher, so even if some express dissatisfaction when prices rise, they should remain happy afterwards.”
Since the price drop, reviews of Kinton Brossard on Google have been encouraging: “The dishes are reasonably priced for the quantities” and “Very good value for money”. A winning strategy?
Read also : Ramen madness
Keywords:Canada
Restoration
