Thirty years after making the Aude department known in terms of tourism, the Pays Cathare brand is fading away to refocus on gastronomic productions, wine tourism and historical sites.
“Aude Pays Cathare was an innovative, exceptional and dynamic name thirty years ago. This name carried our tourism strategy but the work we carried out highlighted the need to change the way we tell the story. Aude to the Audois and the tourists.” President of the Aude department, Hélène Sandragné justified this Monday, May 6, the reasons which pushed the tourism development agency to change the name of its destination.
Read also :
Tourism: “L’Aude, L’Âme Sud”, here is the new destination name for the Aude department
But if a page is turned, that of Aude Pays Cathare will not be entirely closed. “This brand will refocus to become that of our agri-food products, for the development of wine tourism and for historic sites. It will not disappear and on the contrary will be reinforced by this new destination name which is “L’Aude , L’Âme Sud” since it integrates a new tourism development strategy which is much broader without forgetting that we carry the inscription of the citadels* of vertigo for Unesco”, adds the elected socialist.
