Philadelphia, a brand of the Mondelēz International Group, renews its collaboration with Lega Serie A, continuing the path started in the 2023/2024 season as Official Partner. This agreement consolidates the brand’s presence in the world of Football for the next two seasons, 2024/2025 and 2025/2026.
Coach of the Month e Coach of the Season: i premi firmati Philadelphia
Philadelphia will be Title Sponsor of the prestigious “Coach of the Month” and “Coach of the Season” awards. The monthly and annual awards, dedicated to the best coaches in Serie A Enilive, will be broadcast live on DAZN and Sky. Furthermore, the digital contents will enrich communication on all official channels of Philadelphia and Lega Serie A.
For the “Coach of the Season” award, the collaboration with Fantacalcio® will bring a unique moment to the field: the best Fanttrainer® will have the privilege of rewarding the best coach of the season, underlining the link between real football and fantasy sport.
Fabio Capello and fair play
The leaders of Mondelēz Italia and Lega Serie A participated in the signing of the agreements, accompanied by Mister Fabio Capello, celebrated as “Legendary Coach” of Lega Serie A. Furthermore, the “Philadelphia Fair Play Moment Of The Season” award will be introduced, assigned to the episode that best represents the values of friendship and sportsmanship, on and off the pitch. The awards ceremony will take place during the last day of the championship.
Philadelphia Junior Cup | Keep Racism Out: sport e inclusione
Also new to the partnership is the Philadelphia Junior Cup | Keep Racism Out, Under 14 tournament organized with the CSI. The event will involve speakers from the Italian cities of the Serie A teams, promoting values such as friendship and teamwork. This initiative underlines the brand’s commitment to youth sport and social inclusion.
A rich and engaging activity plan
Philadelphia will be a protagonist in Serie A through various activities, including:
- Visibility on the pitchside LEDs during the EA SPORTS FC Supercup and the Frecciarossa Italian Cup Final.
- Sponsorship of highlights of all Enilive Serie A matches on the Lega Serie A YouTube channel and on the official app, with the message “Presented by Philadelphia”.
Statements and perspectives
Silvia Bagliani, President and CEO of Mondelēz Italia, expressed satisfaction with the renewal: “Philadelphia has been synonymous with quality and conviviality on Italian tables for over 50 years. This collaboration further strengthens the bond with consumers, promoting values such as friendship, respect and sharing, which football embodies perfectly.”
Luigi De Siervo, CEO of Lega Serie A, also commented on the agreement: “This renewal with Mondelēz confirms the strategy of valorising our assets and the synergy with the sponsors. Philadelphia will be a protagonist in initiatives related to sporting recognition, fair play and Fantasy Football®. Additionally, the brand will support the Under-14 Speakers Championship, which will become the Philadelphia Junior Cup | Keep Racism Out, promoting friendship, growth and sportsmanship.”
photo: Silvia Bagliani, President and CEO of Mondelēz Italia Srl and Luigi De Siervo, CEO of Lega Serie A
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