The Eras Tour, Taylor Swift's world tour brought in two billion dollars, broke records and propelled the American star to the top of the pop world. What will the singer be able to do now? Taylor Swift, who turns 35 on Friday December 13, “just needs to rest”affirms, categorically, Andrew Mall, ethnomusicologist at Northeast University.
And how could we not grant him that, given everything the star has accomplished: nine albums and a film in five years, more than 140 concerts around the world, major shows which regularly exceeded three hours.
Tickets for The Eras Tour have sometimes sold at exorbitant prices. The concerts attracted millions of fans, some of whom, deprived of the show due to lack of tickets, still came to sing their idol's hits at the entrance to the venues.
“I don't think she can do better at the moment. How could she create something new, with as much cultural and economic impact?”
Andrew Mall, ethnomusicologist at Northeast Universityà l'AFP
For Kristin Lieb, researcher on gender and the pop industry at Emerson College, “as soon as someone finishes a marathon, they ask them what now?,” more “it doesn't make sense”, believes the researcher. Because according to her, “Taylor Swift is the biggest star in the world. So it's up to her what she does next.”
In an industry in constant search of youth, novelty or freshness, the question of what comes next still monopolizes minds. THE “Swifites”, her fans, are waiting for new versions of her old albums, Taylor Swift having re-recorded several of her previous records to republish them with the mention “Taylor’s version”in order to own the rights. Only albums Reputation et Taylor Swift still missing.
With her latest studio album, she is also nominated in six different categories at the Grammys, the American music industry awards which will take place in February. She had announced this latest album during the previous ceremony, and another surprise of the same kind would certainly delight her fans.
Live albums, residency concerts in Las Vegas, a line of products with his brand, so recognized? At Taylor Swift, anything is possible. Several years ago, it was announced that she had written a screenplay and would make her directorial debut at Searchlight Pictures, an American production company.
In any case, Taylor Swift will be able to count on her fans. She was able to create a community of great admirers, who could understand her need for rest, away from the stage. “I think she cultivated such a close relationship with them that they could accept it and understand it,” explains Kristin Lieb. The Eras Tour is also the fruit of years of work and audience loyalty. The singer might therefore need time to produce something on such a scale again, if that is her goal, Andrew Mall says.
While Taylor Swift is the subject of all attention, perhaps the singer will ask herself the question of what could be “fulfilling and stimulating” for her, asks Kristin Lieb. And then, the singer of course has a private life, very well known to the general public. For more than a year, she has been in a relationship with Travis Kelce, star American football player. Maybe she simply wants to enjoy?
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