In a press release distributed internally and consulted by The Media Leader, the RMC-BFM group, owned by CMA Media (CMA CGM), revealed its strategic orientations for 2025-2027. Directed by Nicolas de Tavernost, the group has announced several important measures to enable BFMTV to regain its leading position, “to adapt to a changing advertising context and increasingly digital-oriented modes of information consumption” .
Among the notable decisions, the closure of BFM Paris, its local channel dedicated to information in the capital, illustrates an in-depth review of the group's local strategy.
According to our information, this measure should come into force in the first half of 2025.
New editorial ambitions
The channel, in deficit since its creation despite a strategic repositioning initiated two years ago, has raised questions since the takeover of BFMTV by CMA CGM. The employees concerned (around thirty) could activate their transfer clause or fill the vacant positions left by the journalists who made this choice within the group.
At the same time, a major investment project is underway in Marseille Provence, with the creation of a new centralized platform within the CMA CGM headquarters or, as announced, the launch of the big 8 p.m. show on BFMTV in January.
“Our strategy is based on strengthening our fundamentals. Less talk, more ground. It is with this in mind that we are investing in formats such as the 8 p.m. news or long reports, which have already been praised, as evidenced by the Bayeux Prize received recently,” explained Fabien Namias, CEO of BFMTV at Mediadays, at microphone from The Media Leader.
Sport, music and business
RMC focuses on its flagship programs. Among them, Super Moscato Show remains a strategic priority, embodying the channel's DNA thanks to its offbeat tone and its close connection with sports fans. At the same time, RMC will continue to promote its information and analysis meetings.
The group plans in particular the launch of a new music radio station and the deployment of native filmed podcasts.
On the business and economic side, editorial and commercial synergies are being studied between BFM Business and La Tribune.
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