The TF1 group strengthens its data collaboration offer with Mediarithmics

The TF1 group is strengthening its data collaboration offering for advertisers with a solution to optimize campaign performance, while complying with GDPR regulations on the TF1+ streaming platform. This initiative is launched in collaboration with Mediarithmics.

Partners for more than three years, Mediarithmics and the TF1 group renewed their contract a few months ago, at the same time as the data clean room product was integrated into the Mediarithmics CDP, now making it possible to maximize the monetization of TF1+ audiences .

Improve audience targeting

This new offering offers advertisers a secure way to combine their CRM data with that of TF1 Pub, without sharing personally identifiable information (PII). “This system allows brands to better understand and target TF1 streaming audiences to optimize their advertising campaigns.” Features include the ability to identify common audiences with TF1 for targeting or exclusion in acquisition campaigns, and audience extension through segments enabled via Freewheel, which will increase campaign performance.