Her intervention in “TPMP”, the advertisement by Jean-Edouard Lipa… Loana denounces the use of her image on TV

His second interview in over a year. This is how Loana presented her appearance in the YouTube format “In complete privacy” carried by Sam Zirah. The former star of “Loft Story” looked back on his journey since his revelation to the general public in 2001, the series Worship released last October, and shared his rants regarding the handling of his image on television.

Among his protests, one of his appearances on the talk show “Touche pas à mon poste!”. This sequence was widely talked about given that it showed Loana making incoherent and broken remarks. “This is not normal, there was a production problem”she declared while Sam Zirah raised questions from the public about the state of health of the ex-lofteuse. “I don’t talk like that, I don’t even understand myself. We clearly understand that this is a production problem. It looks like it's hatched. There’s no way I’m talking like that.”

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The advertising recorded a few months after the filming of the reality show by Jean-Edouard Lipa is also mentioned. The former loft builder took advantage of the swimming pool episode, which had become emblematic and viral, to recreate the sequence for the benefit of the communication of his album DJ Jean-Edouard. “After the pool, there’s nothing like a good compilation”proudly displayed Jean-Edouard Lipa.

“It’s creepy”

And it was only 24 years later that Loana discovered the existence of this ad, sitting on Sam Zirah's sofa. After a first cry of fear, the former loft owner could not help but shout against her former accomplice. “I hate him!”she declared before responding directly to Jean-Edouard Lipa: “Fuck you! How could you use that?” Defending herself for not having heard of this advertisement at the time, Loana clearly protested by giving a middle finger. “It’s horrible! What a horror. It's gloomy, she insisted while her interviewer raised questions.

“He was twenty years old, maybe he wasn't aware of what he was doing? Maybe he had received advice to surf on that”launched Sam Zirah. “Should you surf while being naked, putting Loana in without asking her consent? I never signed up for that. I could even have sued for that!” confided the interviewee, specifying that this discovery hurt her. “He can say anything to me, come on all fours naked with strawberries, I'll kick him in the face. […] I could have used the images of him naked to promote my clothing. I could have done How I love you with footage from the pool with us having sex. I didn’t do it, a little respect!”