In January, BFMTV will launch a “major” 8 p.m. newscast presented by Maxime Switek. According to “Le Monde”, this new show, on the channel bought in July by Rodolphe Saadé's shipowner CMA CGM, should last two hours and combine reports, interviews and expert analyses.
The continuous news channel BFMTV, beaten in audience by CNews, will launch in January a “major” 8 p.m. news presented by Maxime Switek, it confirmed to AFP on Tuesday, after information from Monde . According to the daily, this new show, on the channel bought in July by Rodolphe Saadé's shipowner CMA CGM, should last two hours and combine reports, interviews and expert analyses.
BFMTV wants to continue its collaboration with Eric Brunet
This meeting was announced Tuesday morning at an editorial conference by the new general director of the channel and former boss of LCI, Fabien Namias, who arrived at the end of September, BFMTV told AFP. Maxime Switek will replace Eric Brunet, recruited at the start of the school year to compete with Pascal Praud, a figure on the CNews channel, in the 8 p.m. to 10 p.m. slot.
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BFMTV intends to continue its collaboration with Eric Brunet, who could be offered a role as an on-air editorialist, according to The Worldas with his co-host Alice Darfeuille. The channel also plans to rely on its internal figures to replace Maxime Switek who currently hosts the morning show from 9 a.m. to 12 p.m.
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The channel overtaken by CNews as the first news channel
This upheaval occurs in a complicated context for the news channel. By chasing the large generalist channels TF1 and France 2, BFMTV is seeking to distinguish itself from CNews, which has stolen its status as the leading news channel several times in recent months, in terms of audience share (PDA).
In November, Cnews, a subsidiary of the Canal+ group, in the hands of conservative billionaire Vincent Bolloré, thus collected a PDA of 3.1%, rising ahead of BFMTV (2.8%) for the third consecutive month, according to figures from Médiamétrie. CNews had already beaten BFMTV for the first time in May and then in June.
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Led for five years by Marc-Olivier Fogiel, BFMTV has seen around twenty departures within its editorial staff in recent weeks. It also risks facing increased competition with a possible future change in the numbering of DTT and the creation of a block of news channels bringing together BFMTV, CNews, LCI and Franceinfo.
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