According to Roo Dhissou, the ideal time to take advantage of good deals at Lidl is between 4 p.m. and 5 p.m. It is during this period that unsold items and products close to their expiry date are marked at reduced prices, reports The
Mirror. “There are specific times during the day when we check and restock the shelves with remaining items”she specifies.
“You will actually see the products being labeled [à prix réduit], so you can take them before they are put back on the shelves. Unlike other supermarkets, at Lidl, items are not on sale the same day, but generally two days before.” This tip can lead to substantial savings. Catherine Shuttleworth, marketing consultant for the brand, confirms: “On the first day the discount is 30%, and on the second day it increases to 60%.“
Savings from hunting for the perfect locations?
Lidl doesn't just reserve its good deals for customers. The brand also offers an original reward program intended for those who help him find new locations. If you know a piece of land “well located“with easy access and”a strong pedestrian or road crossing“, you could receive a bonus. Lidl indeed offers remuneration of 1.5% of the total purchase price of the land in freehold (final purchase) or 10% of the first annual rent in leasehold (long-term rental).
“They reward ordinary people, like you and me, for finding locations to set up a Lidl“, specifies Catherine Shuttleworth. This development strategy is part of Lidl's desire to be ever more accessible. Richard Taylor, development director of Lidl GB, declares: “As we celebrate our 30th anniversary, our commitment to ensuring every household across the country has access to high-quality products at affordable prices is stronger than ever. We plan to open hundreds of new Lidl stores, and we have no limits to our growth ambition.“
Beware of techniques to make you spend more
Lidl, like many other retailers, uses techniques to encourage customers to spend more. In the documentary, Roo Dhissou reveals a marketing trick sometimes used. It happens that the price of an item is not displayed below the product, but above. The objective is to make the customer think that they are getting a good deal by grabbing the item, whereas they will not realize the true price until they reach the checkout.
Fortunately, according to retail expert Dr. Amna Khan, consumers' eyes naturally gravitate towards the price below the product. “If you walked into a traditional supermarket, where would you automatically look?“, she questions. “You look below to see the price, you wouldn't look above. So instinctively, when you look underneath, that's the price you think is right.“So, take advantage of Lidl's good deals, arm yourself with vigilance and don't hesitate to take a look around between 4 p.m. and 5 p.m. to find the best discounts!
Related News :