In fact, over the period, Active Listening to digital radio recorded an increase of +2% compared to 2023. Just as in June 2024, where a strong increase was observed compared to June 2023, the month of July was also showed a notable increase in Listening, according to the ACPM, with an increase of 14% compared to July 2023. The Association also notes a “powerful” month of September with 7% change compared to September 2023 and expects an increase of +5% in the fourth quarter. Enough to also observe 1.6 billion hours of total listening worldwide while 82% of listening comes from France and 40 minutes is the average duration per session (compared to 39 minutes on FM). In terms of distribution by digital radio listening medium, the smartphone comes in well ahead (67%) ahead of “Others” (TV, connected watches, consoles, etc.), computer (10%), connected speaker (9%) and tablet (3%).
For podcasts, the ACPM indicates that it monitors 30.5 million downloads worldwide on average each month. In this format, the distribution by listening medium is again largely in favor of the smartphone (82%) ahead of the tablet and “Others”, at 7% each, and the computer (4%). Likewise, by platform, Spotify and Apple Podcasts dominate the debates in terms of number of downloads worldwide (31%), well ahead of the web browser (11%) and Deezer (6%). The “Other” category, including Google podcasts, Podcast Addict and Amazon Music, accounts for 21% of global downloads, according to the ACPM. Over the first three quarters of 2024, podcast downloads increased by +21%, +32% and +22% respectively. At 4th quarter, the Digital Audio Report projects an increase of +18%. If we further compare native podcast and replay, the first displays an average duration per episode of 18 minutes while the second records 11 minutes on average. The podcast is also downloaded mainly via streaming, at 67% (vs. 33% for direct downloads) and largely downloaded from France (78%), compared to 22% outside France. Among the popular themes, Culture and Society comes first (22%) ahead of news (21%), humor (11%), criminology (9%) and education (7%).
France
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