As the N.F.L. and its media partners court more female viewers, they are increasingly aligning with the wives and girlfriends of players. (The partnership of Travis Kelce and Taylor Swift was inescapable last season.) They hope that prospective fans who are uninterested in sports jargon and players battering one another on the field might instead respond to clothing ensembles and glamorized experiences in luxury suites.
“When women see me sharing about the N.F.L., they’re finally like, ‘Wow I can actually be interested in this other than just stats,’” Kucharczyk, 29, said. “I think there’s a place for everybody within sports.”
She added, “You don’t have to be a big name for people to be invested in your story.”
-Rochell, 29, played college football at Notre Dame and was a seventh-round draft pick by the Los Angeles Chargers in 2017. While he fought to stay on teams’ rosters for several seasons, he also was active on their social media channels, regularly volunteering for projects. He proposed to Kucharczyk, whom he met at a college party, while they were recording a Chargers podcast in 2020.
“If you spend five minutes with Allison and Isaac together, you see their chemistry and how genuine they are,” said Jason Lavine, the Chargers’ senior vice president for brand creative and content. “That type of relationship is something you want to highlight on your feed.”
