DECRYPTION – The winter sales begin with almost general indifference but retailers are changing strategy.
Place an RTT for the start of the sales and not miss anything from the biggest fashion clearance sale of the winter? In the early 2000s, it was a must for bargain seekers. Today, no one thinks about it anymore. Amid almost general indifference, the winter sales begin this Wednesday and end on February 4.
A good portion of consumers even tend to believe that they have already started. For days or even weeks, they have been entitled to targeted promotions, not just on papillotes and foie gras. “Christmas offers” in Spring, “Privilege days” at IKKS, “- 30% from two items purchased” at The Kooples… Brands launched hostilities in mid-December to attract customers, in a context of mediocre consumption.
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