Mariah Carey has found her winter throne, reigning unchallenged over the festive season with her unmissable “All I Want for Christmas Is You”. Between glamour, tradition and historical records, Christmas has become a veritable goldmine for her.
A song that has become a tradition
Since the release of “All I Want for Christmas Is You” in 1994, Mariah Carey has redefined the holiday season. This timeless hit from her Merry Christmas album has become an absolute classic. Every year, from November onwards, the song invades playlists the world over, advertisements and even TikToks, making it impossible to spend a Christmas without hearing this catchy melody.
With over 16 million copies soldthe song is one of the most lucrative Christmas singles in history. But Mariah Carey doesn’t stop there. Christmas has become a veritable empire for her, an event she carefully cultivates through her concerts, her albums, and even her collaborations with brands.
Christmas: a cash machine for Mariah Carey
Mariah Carey’s “All I Want for Christmas Is You” alone is estimated to generate between $2 and $4 million a year. This figure includes royalties from streaming platforms, record sales, and airplay in commercials and films. In total, since its release, the song has earned over $70 million. It’s not just a song, it’s an industry.
Mariah also capitalizes on this magical period with special tours like the “Merry Christmas Tour”partnerships with prestigious brands, and even merchandising, including Christmas decorations and themed perfumes. Her “Queen of Christmas” image has become a marketing strategy in its own right.
A glamorous and extravagant Christmas
Mariah Carey doesn’t just sing Christmas carols, she lives Christmas like no other. A true icon, she spends her festive season in a blend of luxury and magic. Whether at her home in Aspen or during her grandiose performances, Mariah brings a touch of glamour to every detail of the season.
Her style? Always impeccable and worthy of her diva status. Recently spotted in a festive red sweater dresspaired with white boots and oversized glasses, she embodies winter chic while remaining accessible. Every public appearance becomes an extension of her “brand Noël”, reminding us that she is the undisputed mistress of this period.
Mariah Carey, a 21st-century legend
With her signature song and unwavering love of Christmas, Mariah Carey has gone from music superstar to cultural phenomenon. As she likes to remind us, she doesn’t just enjoy the season: she helps define what Christmas means to millions of fans around the world.
As her hit song continues to break records and seduce new generations, Mariah Carey proves that she’s more than an artist: she’s a living tradition. And if Santa Claus brings presents, Mariah Carey brings the perfect soundtrack to unwrap them.
So, what would Christmas be like without Mariah? Probably a lot less magical – and certainly a lot less lucrative for her. ????
