How She Broke Through in 2024

How She Broke Through in 2024
How She Broke Through in 2024

Prior to 2024, Sabrina Carpenter had spent most of her career trying to score a crossover pop hit. Following her years as a Disney Channel star and recording artist on the Disney-owned Hollywood Records in the 2010s, she transitioned from younger-skewing tunes to pop that targeted adult listeners; her 2022 album, Emails I Can’t Senddidn’t produce any hits upon its release, but the album’s “Nonsense” belatedly turned into a viral smash, and “Feather,” from its deluxe edition, became Carpenter’s first top 40 entry on the Billboard Hot 100, peaking at No. 21.

Those singles hinted at a breakthrough moment for Carpenter — and in 2024, the floodgates opened. She earned her first No. 1 on the Billboard 200 with her sixth album, Short n’ Sweet; headlined her first arena shows; and earned her first Grammy nominations, including in album, record and song of the year and best new artist. Yet the songs that became her sought-after smashes weren’t just her first Hot 100 top 10s — they remained in the upper tier for long enough to make chart history.

From the Hot 100 charts dated Sept. 7 through Oct. 26, Carpenter boasted three songs — “Espresso,” “Please Please Please” and “Taste” — in the top 10, making her the first artist this decade to score a run of as many as eight weeks with at least three simultaneous top 10s on the chart. Although a few artists, including 50 Cent and Drake, have juggled three songs in the top 10 for more than eight weeks, only Carpenter, The Beatles and Justin Bieber have done so as solo-billed acts. And Carpenter now owns the longest such streak among women, surpassing Cardi B, who had three concurrent top 10s for four weeks in 2018.

Alex Tear, vp of music programming at SiriusXM and Pandora, says that, between a significant longtime fan base and the momentum leading up to 2024, Carpenter was always primed for a major year. “The audience appetite is amazing,” he says. “She really came into focus with the masses, but she had her Disney audience. When she was on Hollywood Records 10 years ago, she was grinding, she had a loyal following, she had a great presence and she was strong onstage.”

While songs like “Nonsense” and “Feather” didn’t become inescapable, both turned into slow-growing hits that introduced Carpenter’s melodic instincts and tongue-in-cheek wordplay to radio listeners and swelling audiences. Before “Espresso” made its live debut at Coachella, for instance, fans flocked to see how Carpenter was going to end “Nonsense” during her set, since she had been flooding TikTok feeds with her customized, often R-­rated outros in concert.

“Her musicality and personality blow me away every time that we work together,” Amy Allen, who co-wrote every song on Short n’ Sweet (and is now nominated for the songwriter of the year, non-classical Grammy), told Billboard in August. Island Records vp of A&R Jackie Winkler told Billboard earlier this year, “At the core, the music Sabrina makes is perfectly reflective of who she is as a person, and all the quirks and character are what give her such a strong musical identity.”

That identity was on full display with “Espresso,” which zoomed into the top 10 upon its April release and peaked at No. 3, and continued with “Please Please Please,” which became Carpenter’s first Hot 100 chart-topper in June. When Short n’ Sweet arrived in August, opener “Taste” was positioned as an immediate standout (with a music video co-starring Jenna Ortega) and has climbed to No. 2.

Tear notes that the timing of those releases helped let each one breathe as a focus track and gave listeners time to latch onto their hooks before Carpenter presented another mainstream offering. And as the songs lingered in the top 10 for weeks, their respective sounds — with “Espresso” as her summer-ready synth-pop confection, “Please Please Please” her glittery alt-country riff and “Taste” her guitar-heavy ’80s pop anthem — were different enough to help her avoid oversaturation on streaming playlists and in radio blocks.

“Espresso” and “Please Please Please” have both topped the Pop Airplay chart, while “Taste” is still climbing, peaking at No. 3 so far. “Pop channels can kill a song by playing it over and over again,” Tear says. “I really like the fact that we have multiple choices that are very popular with our audience, that we can alternate with, therefore diminishing burn [and] giving a better variety of Sabrina.”

The trio of singles settled into the top 10 of the Hot 100 just as Carpenter kicked off her Short n’ Sweet tour in September, performing all three hits to arena audiences and reposting fan videos from the shows. And multiple hits were highlighted when the Grammy nominations were announced Nov. 8: “Espresso” scored a record of the year nod while “Please Please Please” will compete for song of the year.

The 2025 Grammys ceremony will showcase Carpenter’s immense 2024, but don’t expect her run of hits to dry up as the calendar flips. As the Short n’ Sweet tour is set to continue in Europe in March, “Bed Chem,” a sensual rhythmic pop track from the album, may also reach a new Hot 100 peak, as the song has climbed to No. 30 on the chart.

“I don’t know how many albums come out where you can go, ‘OK, this is five or six [hits] deep,’ ” Tear says. “It’s not going anywhere.”

This story appears in the Dec. 14, 2024, issue of Billboard.

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