Prices “never seen in Belgium“, this is the slogan that Digi bludgeons. However, the operator does not necessarily intend to position itself as a low-cost, like brands Scarlet, Mobile Viking ou Hey placed on the market by Premium such as Proximus, Orange or Telenet. Digi has already invested massively in Belgium, spending more than 114 million euros 2 years ago to acquire a frequency band from BIPT, the Belgian institute of postal services and telecommunications. And it has already started to install its fiber in the Brussels region.
For Pascal Dormal, independent telecoms expert, Digi will make changes, but not only in terms of prices: “We will have changes both in the residential market, but also in the business market. Because Digi Belgium is not just a single brand, it is an entity which also brings together Flemish companies like Cegeka and Citymesh which have already proven themselves on the business market and which are supported by quite a few industrialists in the north of the country. We must also not forget that Digi is an operator which has well structured its offers and which has proven itself in particular. So in Spain or Italy. I think we can expect innovations that go beyond just lower prices.”
Many observers expect to see slashed prices on introductory promotional offers for digital TV, fast internet and mobile telephony. But subsequently, the new operator will want to establish a long-term presence on the Belgian market. Digi hopes to be able to serve 30% of the population thanks to its own mobile network from the start of the fourth quarter of 2025. Then, 3 years later, achieve coverage of 70%. To finally, at the end of 2030, rely on own coverage of more than 99% of the Belgian territory. While waiting to have its own network of antennas and cables, which will take several years, Digi will be able to rent those from Proximus.
Belgium
