When two fast-food giants put their rivalries aside, it gives rise to an unprecedented collaboration. Starting tomorrow, a new burger called “BFF burger” is arriving in the restaurants of both brands for a limited time.
The fast food market in France continues to grow, driven by consumers' enthusiasm for this type of restaurant. With a network of 1,500 restaurants spread across the country, McDonald's has established itself as the undisputed leader, thanks to a well-established strategy and a well-established presence. Behind, competition is becoming more and more intense with brands like Pizza Hut, Subway and O'Tacos, which are redoubling their efforts to establish themselves in an already saturated sector.
While some brands are preparing to enter French territory with the upcoming opening of a first store in Paris, others are surprising with new collaborations. Recently, two iconic burger giants decided to join forces for a very daring initiative. Putting aside their rivalry, they came up with a joint sandwich that promises to be a sensation with their loyal customers.
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An unprecedented collaboration between two fast-food giants
For several days, Burger King and KFC intrigued their fans with publications and enigmatic captions on their social networks. A KFC poster on a Burger King order terminal or even a Burger King cup at KFC: so many clues that suggested an unusual cooperation. This cleverly orchestrated teaser kept their subscribers in suspense until the official announcement on Tuesday, November 26, confirming an unprecedented collaboration for the creation of a joint burger.
Called “BFF Burger”, this sandwich will be available in all restaurants of the two brands in France, from November 27 to December 16, embodying a ” historic collaboration ” et ” improbable “, according to the brands themselves. To accompany this launch, the two giants have announced the broadcast of an advertising spot in which their employees, united, will sing “in unison, arm in arm”. An original way of seal this temporary alliance.
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A unique recipe for a unique burger
The latter also has something to appeal to fans of new products. Inside a soft bread, customers will discover an original and tasty combination with ” salad, tomatoes, a double portion of onions (fried and onion rings) and a delicious white BBQ sauce specially designed for the occasion”. At the Whopper giant, the burger will be served with a flame-grilled steak, while the king of the bucket will include his famous fried chicken, known for its inimitable crispiness.
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In addition to its tasty recipe, this culinary alliance between the two fast food chains marks a turning point in their respective strategies. With 555 restaurants in France for Burger King, compared to 379 for KFC, they demonstrate that a rivalry can turn into a real opportunity. The burger is sure to be the talk of the town in the weeks to come.
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