Last Friday offered a real “X-Factor” marathon, which brought two exciting new episodes in the evening – with success. On Sunday, RTLZWEI followed suit.
What works on Friday after marathon programming won't be bad on Sunday either. In fact, primetime Sunday with “X-Factor” has to hide. With two new episodes, the Grünwald channel had 0.37 and 0.47 million viewers at the end of the week. The market shares were 1.3 and 1.8 percent of the overall market. In the target group, the Mitrate format initially attracted 0.13 million advertising-relevant people, with the second edition from 9:15 p.m. 0.18 million 14 to 49 year olds were reached. Shares of 2.1 and 2.9 percent on the corresponding market were therefore possible. So that doesn't really do justice to two new editions.
“X-Factor” still has a chance against the evening formats. In direct advance can «GRIP – The motor magazine» Over 0.36 million viewers and therefore 0.12 million people were “happy”; the market shares were 1.6 and 2.7 percent. “My new old man” From 5:15 p.m. it gets a better 0.43 viewers and thus 2.7 percent – but the target group disappoints here with 0.10 million advertising-relevant viewers and still a decent 3.1 percent.
© AGF video research in collaboration with GfK; videoSCOPE 1.3, market standard: TV. Viewers aged 3 and over and 14-49 years (preliminary data), total Federal Republic of Germany/television panel D+EU millions and market shares in %.