Vlaming easily finds his way to news and sports at Radio 1
Radio 1 has a market share of 8.9%, which is an annual increase of 1.3 percentage points. The actua channel supplemented its trusted, strong programs in this busy election and sports summer with additional offerings, which were clearly appreciated. Nearly 600,000 listeners tuned in every day to catch important news moments or experience captivating sporting events. Radio 1 is the third largest broadcaster in Flanders in terms of reach.
Jan Knudde: “Radio 1 remains a beacon of trust for many Flemish people. Not only during exciting elections in their own country, but also to closely follow everything that is happening in the world. This is also evident from the figures: for many Flemish people live radio is the perfect way to follow sports performances at the European Football Championship, in the Tour or during the Olympic Games. By the way, it is not only our live offering that scores well every day find a new audience.”
The undisputed market leader is and remains Radio2with a loyal listening audience: the channel once again reaches more than 1 million Flemish people every day. More and more people are also finding their way to the new digital radio station VRT Radio Goodalready good for 1.3% market share.
Klara retains its market share of 1.9%. Studio Brussel has a market share of 7.1%. Youth channel MNM – with a market share of 5.7% in this wave – has been completely new since September, including new peak programs and striking promotions such as those currently Sander against time. Digital radio transmitter The Timeless retains its market share of 1.3%.
Belgium
