DECRYPTION – By transforming its latest addition into a real personal assistant, Samsung hopes to create a spark among consumers, currently unconvinced by the usefulness of the AI functionalities of their phones.
Notice to enthusiasts: the era of artificial intelligence in smartphones is here to stay. A year after having been at the origin of what it considers to be a new era for mobile telephony with the launch of Galaxy AI, the Korean Samsung persists and signs. Unveiled this Wednesday evening in San Diego and available from February 7, its Galaxy S25, the group’s most high-end model, includes a new battery of features linked to AI.
« We have significantly improved the experience »claims François Hernandez, vice-president at Samsung France. “ Some features on previous models were not easy to find. This is the first time that we have proposed an intelligent and multimodal agent capable of performing complex tasks ».
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