The Italian House presents one of its most emblematic collections in ultra-exclusive spaces nestled in the heart of its hotel establishments.
2025, the year Snakes for Bvlgari Hotels and Resorts
While 2025 marks the entry into the Lunar New Year of the Snake, it is difficult to find a more appropriate timing to introduce the new project of Bvlgari. Launched these days in Bvlgari Hotels and Resorts establishments in Shanghai and Beijing, the concept aims to revisit hotel suites around a reptilian theme, emblem of the line Snakes.
Branded cashmere blankets, embroidered curtains and cushions, advertising posters unearthed from the 70s, beautiful books dedicated to jewelry creation… Here, the entire decor is intended to evoke the aesthetic markers of this collection born in 1948 and today as popular on the new market as on the second hand market.
Besides China, the aftermath Snakes – one per establishment – should be deployed to the entire Bvlgari Hotels and Resorts portfolio by the end of January, and in particular to the Bvlgari Hotel Paris which will completely revisit its Bvlgari Suite 701.
-Birthday activations
The launch of these accommodation spaces is the culmination of a two-year international campaign launched in 2023 to celebrate the 75th anniversary of the collection Snakes. While the notion of experience continues to establish itself as an essential criterion in the major trends in luxury travel in 2025, Bvlgari (LVMH group) has also imagined a ephemeral culinary program : presented from January 27 to February 5, 2025, this is based around a signature cocktail, chocolate creations imagined by Milanese chocolatier Gianluca Fusto and a tea time again inspired by the universe of Snakes.
“Above all, we need to understand why we want to do hospitality: not just because people like to travel more and more, but to create an experiential context where we encounter the brand in a much deeper way than before. of a visit to the boutique, hospitality then constitutes the pinnacle of the luxury experience!”recently explained Jean-Christophe Babin, CEO of Bvlgari, in an interview with Journal du Luxe.
In addition to Paris, Beijing and Shanghai, Bvlgari Hotels and Resorts has addresses in Milan, Rome, London, Bali, Dubai and Tokyo. Openings are also announced in Miami, Bodrum and the Maldives between 2025 and 2027.
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