Ford wants to become the “Porsche of all-terrain”.

A few years ago, Ford caused concern by eliminating its line of cars in the United States, leaving only the Mustang. The situation is identical in Europe, where the Mondeo (Fusion) and Fiesta have disappeared, while the Focus will shockingly disappear this year.

Last September, CEO Jim Farley defended the drastic measures, saying the Blue Oval was “moving out of the boring car business and into the iconic vehicle business.” Today, the company is redoubling its efforts to keep its promise.

At the 2025 Detroit Auto Show, the president and CEO told Automotive News that he wanted to make Ford the “undisputed leading off-road vehicle brand in the world.” He even went so far as to say that the Dearborn manufacturer aspires to become the “Porsche of off-roading”.

The goal is to make the Tremor, Bronco and Raptor stronger brands so that off-roaders account for more than the 20 percent of Ford’s total sales last year.

But why did Ford withdraw from the automobile sector? Last year, Mr Farley said the Fiesta, Focus and Mondeo/Fusion were not profitable enough to justify additional spending. To be fair, Ford hasn’t completely abandoned regular cars. In addition to the Mustang, available worldwide, the Mondeo is still sold in China. Additionally, the Taurus is offered in select regions around the world, including the Middle East.

Rumors of a four-door Mustang (different from the Mach-E electric crossover) have been circulating for years. Ford does not necessarily rule out this possibility. At the Detroit auto show, Farley said there are “all kinds of possibilities” and that there are “really no limits.” He’s committed to keeping the Mustang alive for as long as he’s at the helm of the company.

Before the Mustang takes another form, the sports car is already evolving at both ends of the range. The GTD aspires to compete with track-focused GT3 versions of the 911, while the recently previewed RTR version puts an EcoBoost four-cylinder under the hood. But Ford’s off-road focus could even include the iconic “pony car.”

Last year, there was a report of a facelifted ‘Stang, with all-wheel drive and fitted with fat tires, being shown off behind closed doors at a meeting with the national dealer network. If Porsche can build an off-road 911 Safari, Ford can also dare to sell an adventurous Mustang.

The raised model would have a combustion engine, just like the four-door sedan. The latter is known internally as “Mach 4” and would allow Ford to market a new car in the United States after a hiatus of several years.